Market Authority Founder – Steve Sitton
Since 1982, Steve Sitton has owned and operated highly successful Yellow Page and Newspaper Companies operating in 45 US markets. His constant commitment through the years to further motivate his sales representatives and to improve and increase the value of products and services has put his companies on the cutting edge of sales and product technologies.
For 35 years he has facilitated Yellow Page and Newspaper sales trainings and motivational seminars throughout the world to empower publishers and sales representatives. The unprecedented breakthroughs that are offered by Market Authority, Inc. are those that Steve created and perfected to inspire, motivate and energize his own sales teams at Golden State Directories, Pacific West Directories, Utah Yellow Pages and American Directories. Market Authority evolved as an effective method of selling print in the high tech markets of Northern California. Steve and his partner created the sales closing tool of the first hyper-local Directional Media Study in 2007. By 2010, the Study (now the basis of Market Authority’s leading edge research) and its implementation, led to double-digit growth in nearly every one of Golden State Directories’ books in each year from 2007-2010, even in the very tough economy of California.
The approach has evolved into a powerful focus on the ‘Dual Imperative’ of the Directional Media Industry, which is to quickly and powerfully demonstrate the continued value of print as well as to effectively show the growing value of digital advertising. As of February 2014, Steve and senior trainer, Layne Snyder, have trained nearly 13,000 sales people in more than 600 US, Canadian, European, African, Australian and South American markets in the Ideal Customer orientation and the quick and powerful use of the local Directional Media Study. Market Authority, Inc. has perhaps become the world’s authority in the print/digital research arena based upon the more than 425,000 interviews (to date) conducted by the company for its nearly 50 clients.